Digital Marketing

Aimed at Sales and Marketing, Digital Marketing and anyone who needs to enhance their digital skills with current techniques and tools.

  •

    Diploma in Digital Marketing

    LIVE, INTERACTIVE, ONLINE

    Dates:

    The programme will be delivered online over 12 weeks, every Wednesday morning (9:30am to 12:30pm) on the following dates: From 2nd February to 20th April 2022 (see brochure for a list of modules and dates). Download Programme Outline here.  

    Course Overview:

    The Diploma in Digital Marketing is designed to give you a greater understanding of online marketing and practical knowledge of  digital tools. It will equip you with up-to-date techniques and tools that can be used immediately. On completion, you will have a solid grounding in this field and be in a position to develop a comprehensive digital marketing strategy and implementation plan as well as manage campaigns for your company. Working with our trainers and supported by industry insights from the IHF Skillnet, the programme has been tailored specifically for marketing practitioners within the hospitality sector.  

    What did a previous participant think?

    "The course provided me with an update to my marketing degree and helped me to understand the various facets of digital marketing. I really enjoyed the variety of lecturers. It was great to get training from those who are experts in their various fields, providing for a completely different lecture, perspective and content each week."  

    Fee:

    Members €475.00 pp Non Members €595.00 pp  

    Booking:

    Apply now by emailing Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details

  • ‘X’ (formerly known as Twitter) Masterclass (28 Sept)

    €65.00 – €85.00

    Date / Time:

     Thursday, 28th Sept - 9:30am to 12:30pm  ( by webinar)  

    Overview:

    The IHF Skillnet 'X' (formerly known as Twitter) for Hotels course will help participants to grasp a better understanding of how to use 'X' to promote their hotel or business, with topics including best practice tips, improving engagement, the key tools in the platform, and using 'X' for advertising. On completion, participants will have developed a better sense of the recent and current changes and strengths and capabilities of 'X', and will have learned how to use the platform to maximise the impact of their social media activity, as well as how to reach new audiences.  

    Content includes:

    • Who is using 'X' as a platform for communications
    • 'X's role as a communications platform in the hotel sector
    • Best practices for posting, engaging etc
    • Recently changed features - what's been added and removed
    • 'X' for events, campaigns & media visibility
    • Spaces on 'X'
    • Communities on 'X' and Verified on 'X'
    • Premium features on 'X'
    • Advertising on 'X' platform
     

    Subject Matter Expert:

    Felicity McCarthy At Spark Digital, we help businesses of all sizes with their digital marketing or social media marketing needs.  

    Fee:

    Members €65 pp Non Members €85 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Select options Details

  • LinkedIn Masterclass (10 Oct)

    €65.00 – €85.00

    Date / Time:

     Tuesday, 10th October - 9:30am to 12:30pm  ( by webinar)  

    Overview:

    This half-day course on LinkedIn for Hospitality for IHF Skillnet will help participants to gain a better understanding of how to use LinkedIn effectively for their hotel, to grow their profile and leverage the   power of the platform. Participants will learn how to use the business page feature of LinkedIn, how to publish content for increased visibility, best practice tips and techniques, and how to use LinkedIn for attracting talent.  

    Content includes:

    • LinkedIn personal profile
    • Best practices, key areas of opportunity
    • LinkedIn business page
    • Maximise and grow the business page
    • Leverage the power of the networks of team members in the hotel/business
    • Publishing content for maximum visibility
    • Tone, topics, content for LinkedIn
    • The role of LinkedIn for attracting talent
    • Paid options on LinkedIn - premium, advertising and more
     

    Subject Matter Expert:

    Felicity McCarthy At Spark Digital, we help businesses of all sizes with their digital marketing or social media marketing needs.  

    Fee:

    Members €65 pp Non Members €85 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Select options Details

  • Demystify Artificial Intelligence (AI) for your Hotel (24Jan)

    €65.00 – €95.00

    Date:

    • Wednesday 24th January 2024
    • 10.00am to 11.30am – 90 minutes online
     

    Course Overview:

    The session is intended to give Hotels a pragmatic and accessible overview of this very hot topic. It will equip attendees with a practical guide to the latest AI technologies, the pros and cons, as well as cut through the hype to what matters. Perhaps most importantly, it offers a chance to ask the burning questions!  

    Content:

    • An introduction to AI basics, with a non-technical explanation
    • Generative AI overview - what Generative AI is and isn't good at
    • How AI is being deployed in day to day productivity
    • AI in hospitality use cases
    • A blueprint for how you can get started with AI today
    • Brief mention of other disruptive tech on the horizon for hotels
    • Open Q&A
     

    Trainer:

    David Kerrigan David is an author and speaker, specialising in the impacts of new technologies on society. He has written 6 books and lectures regularly at Stanford  Continuing Studies, The Irish Management Institute and Technological University of Dublin on topics including Artificial Intelligence, Innovation and Cognitive Psychology.  

    Price

    Members: €65 pp

    Non-Members: €95 pp  
    This course is limited to 20 people. Book your place below. For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie
    Select options Details

  • Demystify Artificial Intelligence (AI) for your Hotel (7Feb)

    €65.00 – €95.00

    Date:

    • Wednesday 7th February 2024
    • 10.00am to 11.30am – 90 minutes online

    "I'm already applying the insights with my team, leading to positive outcomes."  Martin Cassidy, Owner, Cassidys Hotel 

    Course Overview:

    The session is intended to give Hotels a pragmatic and accessible overview of this very hot topic. It will equip attendees with a practical guide to the latest AI technologies, the pros and cons, as well as cut through the hype to what matters. Perhaps most importantly, it offers a chance to ask the burning questions!  

    Content:

    • An introduction to AI basics, with a non-technical explanation
    • Generative AI overview - what Generative AI is and isn't good at
    • How AI is being deployed in day to day productivity
    • AI in hospitality use cases
    • A blueprint for how you can get started with AI today
    • Brief mention of other disruptive tech on the horizon for hotels
    • Open Q&A
     

    Trainer:

    David Kerrigan David is an author and speaker, specialising in the impacts of new technologies on society. He has written 6 books and lectures regularly at Stanford  Continuing Studies, The Irish Management Institute and Technological University of Dublin on topics including Artificial Intelligence, Innovation and Cognitive Psychology.  

    Price

    Members: €65 pp

    Non-Members: €95 pp  
    This course is limited to 20 people. Book your place below. For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie
    Select options Details
  • Out of stock

    Best Practice Business Writing & Email Etiquette for your Hotel (5Oct)

    €70.00 – €90.00

    Date:

    Thursday 5th October 2023  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details
  • Out of stock

    Best Practice Business Writing & Email Etiquette for your Hotel (14Nov)

    €70.00 – €90.00

    Date:

    Tuesday 14th November 2023  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details
  • Out of stock

    Best Practice Business Writing & Email Etiquette for your Hotel (23Nov)

    €70.00 – €90.00

    Date:

    Thursday 23rd November 2023  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details
  • Out of stock

    Best Practice Business Writing & Email Etiquette for your Hotel (1Feb)

    €70.00 – €90.00

    Date:

    Thursday 1 February 2024  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details

  • Best Practice Business Writing & Email Etiquette for your Hotel (6Mar)

    €70.00 – €90.00

    Date:

    Wednesday 6 March 2024  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Select options Details
  • Out of stock

    Best Practice Business Writing & Email Etiquette for your Hotel (9Apr)

    €70.00 – €90.00

    Date:

    Tuesday 9 April 2024  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details

  • English and Cultural Skills for Hotel Supervisors and Managers in Ireland (Oct2023)

    €89.00 – €105.00

    Dates:

    Thursdays 12th and 19th October., 9.30am – 1pm each day 2 half days, 3.5 hours each day (incl. break) ONLINE  

    Course Overview:

    Employees whose first language is not English can often reach a good level of English while still being unaware of cultural differences in what type of communication is considered polite and professional in Ireland – often non-native English speakers can come across as rude or unprofessional causing unintentional offence or disrespect, negatively impacting on team relations and customer service. Competence in English is also a key element that can affect a non-native speakers likelihood to be proactive in various situations in the workplace. Lack of confidence in English can significantly impact performance and career progression. Team members who have a good level of English but would benefit from understanding the cultural nuances of using the language can improve these skills on this course. They will also have the opportunity to practise their English skills with a skilled trainer so that they develop their confidence in using the language.  

    This course is aimed at:

    This course is aimed non-native English speakers  who are currently working as hotel supervisors or managers or those who wish to move into such roles in the future. Trainees must have an intermediate or advanced level of English to take part in this training.  

    After this course you will:

    • be able to build better team relations through positive and appropriate communication styles
    • be able to give effective feedback in a clear but culturally appropriate manner
    • be able to recognise the different cultural viewpoints to authority and decision-making
    • understand how cultural viewpoints create differing expectations of leaders and team members.
    • understand indirect communication style associated with Ireland and be better able to understand someone when they communicate in this way
    • develop a mindset towards their English skills that enables continued improvement and professional growth
    • know how to be politely assertive in the workplace
    • be able to deal with customer and staff complaints in a culturally appropriate manner
     

    Format and delivery:

    This is a 2-day interactive course where trainees will have the opportunity to practise the communication techniques covered.  

    Trainers:

    All Talk Training are specialists in English training focused on hotel terminology and language.  

    Fee:

    Members €89 pp Non Members €105 pp Max 12 persons.  

    Booking:

    Book below. For more info, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626
    Select options Details

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