Digital Marketing

Aimed at Sales and Marketing, Digital Marketing and anyone who needs to enhance their digital skills with current techniques and tools.

  •

    Digital Marketing Refresh Programme (3Oct)

    €195.00 – €250.00

    Recap and Grow your Digital Skills

     

    Dates:

    Thursdays 3rd, 10th, 17th and 24th October 2024   Delivery:  4 x 3 hour sessions online (9.30am to 12.30pm)   “ The IHF Digital Marketing Recap course is a game-changer. This is the way to stay up to date in  all things digital. Anyone who deals with social media, website managing and marketing should do this refresher course – (note: not for beginners!)“ Aleksandra Pajak, Headfort Arms Hotel   Download Programme Outline here

    Course Overview:

    Designed for IHF Skillnet, and specifically for those who previously completed the IHF Skillnet Digital Marketing programme with Irish Times Training over the last 5+ years, this programme offers a recap across a number of the key areas within Digital Marketing  

    Programme Schedule:

    MODULE 1 - Social Media Marketing recap MODULE 2 - Google Analytics Refresh MODULE 3 - SEO Refresher MODULE 4 - Online Ads refresh  

    What you will learn:

    Designed for IHF Skillnet, and specifically for those who previously completed the IHF Skillnet Digital Marketing programme with Irish Times Training, this programme offers a recap across a number of the key areas within Digital Marketing. Module 1 will introduce participants to the latest changes and updates across the main social media platforms, with particular focus on TikTok and Instagram, before moving to a refresher module on the importance of keeping up to date with your SEO. Module 3 will look at online display advertising, introducing some new content for participants and helping them gain a better understanding of how they can reach their audiences with relevant and targeted ad campaigns. Finally, Module 4, on Google Analytics, focuses on the key changes that have taken place in recent years, as well as some upcoming changes such as GA4.  

    Trainers:

    Irish Times Training and their selection of Digital Marketing Experts Panel  

    Fee:

    Members €195 pp Non Members €250 pp  

    Booking:

    Book below. For more info, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626
    Select options Details

  • Diploma in Digital Marketing (Sep-Dec 2024)

    €475.00 – €595.00

    LIVE, INTERACTIVE, ONLINE

    Dates:

    The programme will be delivered online over 12 weeks, every Wednesday morning (9:30am to 12:30pm) on the following dates: From 18th September to 11th December 2024 (see brochure for a list of modules and dates). Download Programme Outline here.  

    Course Overview:

    The Diploma in Digital Marketing is designed to give you a greater understanding of online marketing and practical knowledge of  digital tools. It will equip you with up-to-date techniques and tools that can be used immediately. On completion, you will have a solid grounding in this field and be in a position to develop a comprehensive digital marketing strategy and implementation plan as well as manage campaigns for your company. Working with our trainers and supported by industry insights from the IHF Skillnet, the programme has been tailored specifically for marketing practitioners within the hospitality sector.  

    What did a previous participant think?

    "The course provided me with an update to my marketing degree and helped me to understand the various facets of digital marketing. I really enjoyed the variety of lecturers. It was great to get training from those who are experts in their various fields, providing for a completely different lecture, perspective and content each week."  

    Fee:

    Members €475 pp Non Members €595 pp  

    Booking:

    Book below. For more info, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626
    Select options Details

  • Maximising Opportunities via Data Collation & Analysis (26Feb)

    €95.00 – €125.00

    Date:

    • Monday, 26th February 2024
    • Online – half day - 9.30am to 1pm
     

    About the Programme:

    Data collation and analysis is essential for maximising revenue generation. Without robust data collation and analysis processes, your business is working in the blind – unable to assess performance, forward plan or identify strengths, weaknesses and opportunities. This programme supports all employees involved in data collation (across front of house, reservations, sales and operations) with understanding the fundamental principles behind effective data collation.  It also provides tips and insights about how to develop an effective data collation and analysis strategy that can maximise opportunities for your business.

    What you will Learn:

    • What does CRM and Data Capture mean and what is its function?
    • What does GDPR compliant data mean?
    • Data capture for diverse contexts: offline and online
    • What needs to be measured via Data Capture?
    • Pitfalls to watch out for when recording data
    • Systems for data collation
    • Using data for effective communications
     

    Trainers:

    Julie O’Brien Over her 30 year career, Julie has been a long-term practitioner of the merits of integrated data collation and analysis processes to inform strategy and maximise opportunities across all seasons for hotels. Providing solutions that are practical and achievable,  Julie has worked with some of Ireland’s leading hotel brands on implementing and refining their data collation processes to ensure that relevant, compliant and valuable data is captured at diverse contact points from reception to reservations and sales.   Laura Lynam Goal-focused and solution-driven, Laura is a digital and online data collation expert who has generated measurable success via bespoke strategies for some of Ireland’s leading hotels and visitor attractions along with well-known retail brand names including Curry’s Ireland and Woodies.  

    Price

    Members: €95 pp

    Non-Members: €125 pp  
    This course is limited to 15 people. Book your place below. For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie
    Select options Details

  • Demystify Artificial Intelligence (AI) for your Hotel (7Feb)

    €65.00 – €95.00

    Date:

    • Wednesday 7th February 2024
    • 10.00am to 11.30am – 90 minutes online

    "I'm already applying the insights with my team, leading to positive outcomes."  Martin Cassidy, Owner, Cassidys Hotel 

    Course Overview:

    The session is intended to give Hotels a pragmatic and accessible overview of this very hot topic. It will equip attendees with a practical guide to the latest AI technologies, the pros and cons, as well as cut through the hype to what matters. Perhaps most importantly, it offers a chance to ask the burning questions!  

    Content:

    • An introduction to AI basics, with a non-technical explanation
    • Generative AI overview - what Generative AI is and isn't good at
    • How AI is being deployed in day to day productivity
    • AI in hospitality use cases
    • A blueprint for how you can get started with AI today
    • Brief mention of other disruptive tech on the horizon for hotels
    • Open Q&A
     

    Trainer:

    David Kerrigan David is an author and speaker, specialising in the impacts of new technologies on society. He has written 6 books and lectures regularly at Stanford  Continuing Studies, The Irish Management Institute and Technological University of Dublin on topics including Artificial Intelligence, Innovation and Cognitive Psychology.  

    Price

    Members: €65 pp

    Non-Members: €95 pp  
    This course is limited to 20 people. Book your place below. For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie
    Select options Details

  • Demystify Artificial Intelligence (AI) for your Hotel (24Jan)

    €65.00 – €95.00

    Date:

    • Wednesday 24th January 2024
    • 10.00am to 11.30am – 90 minutes online
     

    Course Overview:

    The session is intended to give Hotels a pragmatic and accessible overview of this very hot topic. It will equip attendees with a practical guide to the latest AI technologies, the pros and cons, as well as cut through the hype to what matters. Perhaps most importantly, it offers a chance to ask the burning questions!  

    Content:

    • An introduction to AI basics, with a non-technical explanation
    • Generative AI overview - what Generative AI is and isn't good at
    • How AI is being deployed in day to day productivity
    • AI in hospitality use cases
    • A blueprint for how you can get started with AI today
    • Brief mention of other disruptive tech on the horizon for hotels
    • Open Q&A
     

    Trainer:

    David Kerrigan David is an author and speaker, specialising in the impacts of new technologies on society. He has written 6 books and lectures regularly at Stanford  Continuing Studies, The Irish Management Institute and Technological University of Dublin on topics including Artificial Intelligence, Innovation and Cognitive Psychology.  

    Price

    Members: €65 pp

    Non-Members: €95 pp  
    This course is limited to 20 people. Book your place below. For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie
    Select options Details

  • Diploma in Digital Marketing (Feb-Apr 2024)

    €475.00 – €595.00

    LIVE, INTERACTIVE, ONLINE

    Dates:

    The programme will be delivered online over 12 weeks, every Wednesday morning (9:30am to 12:30pm) on the following dates: From 7th February to  24th April 2024 (see brochure for a list of modules and dates). Download Programme Outline here.  

    Course Overview:

    The Diploma in Digital Marketing is designed to give you a greater understanding of online marketing and practical knowledge of  digital tools. It will equip you with up-to-date techniques and tools that can be used immediately. On completion, you will have a solid grounding in this field and be in a position to develop a comprehensive digital marketing strategy and implementation plan as well as manage campaigns for your company. Working with our trainers and supported by industry insights from the IHF Skillnet, the programme has been tailored specifically for marketing practitioners within the hospitality sector.  

    What did a previous participant think?

    "The course provided me with an update to my marketing degree and helped me to understand the various facets of digital marketing. I really enjoyed the variety of lecturers. It was great to get training from those who are experts in their various fields, providing for a completely different lecture, perspective and content each week."  

    Fee:

    Members €475 pp Non Members €595 pp  

    Booking:

    Book below. For more info, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626
    Select options Details

  • Digital Marketing Refresh Programme (Feb2024)

    €195.00 – €250.00

    Recap and Grow your Digital Skills

     

    Dates:

    Thursday 22nd, 29th February, 7th and 14th March 2024   Delivery:  4 x 3 hour sessions online (9.30am to 12.30pm)   Download Programme Outline here.  

    Course Overview:

    Designed for IHF Skillnet, and specifically for those who previously completed the IHF Skillnet Digital Marketing programme with Irish Times Training over the last 5+ years, this programme offers a recap across a number of the key areas within Digital Marketing  

    Programme Schedule:

    MODULE 1 - Social Media Marketing MODULE 2 - SEO MODULE 3 - Understanding Google Analytics MODULE 4 - Online Display Advertising

     

    What you will learn:

    Module 1 will introduce participants to the latest changes and updates across the main social media platforms, with particular focus on TikTok and Instagram, before moving to a refresher module on the importance of keeping up to date with your SEO. Module 3, on Google Analytics, focuses on the key changes that have taken place in recent years, as well as some upcoming changes such as GA4 Finally, Module 4 will look at online display advertising, introducing some new content for participants and helping them gain a better understanding of how they can reach their audiences with relevant and targeted ad campaigns.  

    Trainers:

    Irish Times Training and their selection of Digital Marketing Experts Panel  

    Fee:

    Members €195 pp Non Members €250 pp  

    Booking:

    Book below. For more info, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626
    Select options Details
  • Out of stock

    Best Practice Business Writing & Email Etiquette for your Hotel (9Apr)

    €70.00 – €90.00

    Date:

    Tuesday 9 April 2024  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details

  • Best Practice Business Writing & Email Etiquette for your Hotel (6Mar)

    €70.00 – €90.00

    Date:

    Wednesday 6 March 2024  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Select options Details
  • Out of stock

    Best Practice Business Writing & Email Etiquette for your Hotel (1Feb)

    €70.00 – €90.00

    Date:

    Thursday 1 February 2024  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details
  • Out of stock

    Best Practice Business Writing & Email Etiquette for your Hotel (23Nov)

    €70.00 – €90.00

    Date:

    Thursday 23rd November 2023  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details
  • Out of stock

    Best Practice Business Writing & Email Etiquette for your Hotel (14Nov)

    €70.00 – €90.00

    Date:

    Tuesday 14th November 2023  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
    Details

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