Date:
Wednesday 27th April 2022
Duration:
10am – 1 pm by webinar (3 hours plus Q&A)
Who should attend:
This masterclass is for those marketing staff and managers who are familiar with marketing and want a more strategic overview and have responsibility for developing a Marketing Plan for the property or specific service area.
Course Outline:
You will learn: –
– how to develop a Marketing Plan
– how to assess the current marketplace and generate ideas
– how to set marketing objectives and goals
– what are the strategic options available?
– devise Action Plans for the different areas of the business
– how to budget for the implementation of this Plan
Trainer:
Marc Thornton, MD DTA Marketing
(marketing expert and trainer on Leadership and Management Development Programme)
Fee:
Members €35 pp
Non Members €50 pp
Booking:
Book online below.
For more information, email Dervla O’Neill at oneilld@ihf.ie or call 086 083 6626 for more information