Digital Marketing

Aimed at Sales and Marketing, Digital Marketing and anyone who needs to enhance their digital skills with current techniques and tools.

  • Date / Time:

     Thursday, 28th Sept - 9:30am to 12:30pm  ( by webinar)  

    Overview:

    The IHF Skillnet 'X' (formerly known as Twitter) for Hotels course will help participants to grasp a better understanding of how to use 'X' to promote their hotel or business, with topics including best practice tips, improving engagement, the key tools in the platform, and using 'X' for advertising. On completion, participants will have developed a better sense of the recent and current changes and strengths and capabilities of 'X', and will have learned how to use the platform to maximise the impact of their social media activity, as well as how to reach new audiences.  

    Content includes:

    • Who is using 'X' as a platform for communications
    • 'X's role as a communications platform in the hotel sector
    • Best practices for posting, engaging etc
    • Recently changed features - what's been added and removed
    • 'X' for events, campaigns & media visibility
    • Spaces on 'X'
    • Communities on 'X' and Verified on 'X'
    • Premium features on 'X'
    • Advertising on 'X' platform
     

    Subject Matter Expert:

    Felicity McCarthy At Spark Digital, we help businesses of all sizes with their digital marketing or social media marketing needs.  

    Fee:

    Members €65 pp Non Members €85 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
  • Out of stock

    Date:

    Tuesday 14th November 2023  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
  • Out of stock

    Date:

    Thursday 1 February 2024  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
  • Out of stock

    Date:

    Thursday 23rd November 2023  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
  • Out of stock

    Date:

    Thursday 5th October 2023  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
  • Date:

    Wednesday 6 March 2024  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
  • Date:

    Tuesday 9 April 2024  

    Duration:

    9.30am to 4.30pm, by webinar

     

    Who should attend:

    A practical and interactive one-day workshop), the course is designed for staff, who communicate with customers who use email daily – includes general staff in sales, client services, customer service, administration, reception, accounts, production etc.  

    Overall aim:

    The aim of the workshop is to help staff develop first-rate business etiquette when corresponding with customers using written communications with a strong focus on email.  Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image, clear and concise messages. They will learn when it’s the appropriate time to pick up the phone and avoid misunderstanding, whilst ensuring customer satisfaction    

    Objectives:

    After completing the workshop, each participant will be able to:
      • Identify the most appropriate means for communicating with customers
      • Create relevant and structured emails using the right content, style and approach
      • Write concise yet professional letters and documents to instil confidence with customers
      • Employ highly developed business English for all non-verbal customer communications
      • Apply proper business etiquette in the use of language, punctuation and grammar
      • Keep emails relevant and easy to follow with related subjects, signatures & notifications
      • Send emails to the right people, using copy, blind copy and reply all functions
      • Reply to customers courteously and professionally with the right tone and level of urgency
      • Follow company protocols and apply superb business etiquette for emails and text messages
      • Show discretion when forwarding emails, copying readers or sending attachments
      • Maintain trust with ongoing professional and personalised business emails
     

    Workshop Content:

    • The advantages and disadvantages of email as a communications tool
    • Choose the right tool and apply the appropriate behaviour for writing to customers
    • The importance of first impressions for influencing a customer
    • Define your objective, apply the right approach, style and structure for writing emails
    • Apply essential business English – the correct use of language, grammar, punctuation etc
    • Write clearly and persuasively to instil confidence with customers
    • Keep emails relevant and easy to follow with relevant subjects, threads and more
    • The use of abbreviations, emoticons, textese and slang in business
    • Good protocol for responding to emails, managing flames, anger and quick responses
    • Keep customers informed using signatures, notifications & out of office replies
    • Maintain confidentiality when forwarding or copying emails, or sending attachments
    • Legal implications for unwarranted email behaviour – libel, offensive and defamatory emails
     

    Trainer:

    Karen Somerville  

    Fee:

    Members €70 pp Non Members €90 pp  

    Booking:

    Book online below. For more information, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information
  • Date:

    • Wednesday 24th January 2024
    • 10.00am to 11.30am – 90 minutes online
     

    Course Overview:

    The session is intended to give Hotels a pragmatic and accessible overview of this very hot topic. It will equip attendees with a practical guide to the latest AI technologies, the pros and cons, as well as cut through the hype to what matters. Perhaps most importantly, it offers a chance to ask the burning questions!  

    Content:

    • An introduction to AI basics, with a non-technical explanation
    • Generative AI overview - what Generative AI is and isn't good at
    • How AI is being deployed in day to day productivity
    • AI in hospitality use cases
    • A blueprint for how you can get started with AI today
    • Brief mention of other disruptive tech on the horizon for hotels
    • Open Q&A
     

    Trainer:

    David Kerrigan David is an author and speaker, specialising in the impacts of new technologies on society. He has written 6 books and lectures regularly at Stanford  Continuing Studies, The Irish Management Institute and Technological University of Dublin on topics including Artificial Intelligence, Innovation and Cognitive Psychology.  

    Price

    Members: €65 pp

    Non-Members: €95 pp  
    This course is limited to 20 people. Book your place below. For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie
  • Date:

    • Wednesday 7th February 2024
    • 10.00am to 11.30am – 90 minutes online

    "I'm already applying the insights with my team, leading to positive outcomes."  Martin Cassidy, Owner, Cassidys Hotel 

    Course Overview:

    The session is intended to give Hotels a pragmatic and accessible overview of this very hot topic. It will equip attendees with a practical guide to the latest AI technologies, the pros and cons, as well as cut through the hype to what matters. Perhaps most importantly, it offers a chance to ask the burning questions!  

    Content:

    • An introduction to AI basics, with a non-technical explanation
    • Generative AI overview - what Generative AI is and isn't good at
    • How AI is being deployed in day to day productivity
    • AI in hospitality use cases
    • A blueprint for how you can get started with AI today
    • Brief mention of other disruptive tech on the horizon for hotels
    • Open Q&A
     

    Trainer:

    David Kerrigan David is an author and speaker, specialising in the impacts of new technologies on society. He has written 6 books and lectures regularly at Stanford  Continuing Studies, The Irish Management Institute and Technological University of Dublin on topics including Artificial Intelligence, Innovation and Cognitive Psychology.  

    Price

    Members: €65 pp

    Non-Members: €95 pp  
    This course is limited to 20 people. Book your place below. For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie
  • Recap and Grow your Digital Skills

     

    Dates:

    Thursday 22nd, 29th February, 7th and 14th March 2024   Delivery:  4 x 3 hour sessions online (9.30am to 12.30pm)   Download Programme Outline here.  

    Course Overview:

    Designed for IHF Skillnet, and specifically for those who previously completed the IHF Skillnet Digital Marketing programme with Irish Times Training over the last 5+ years, this programme offers a recap across a number of the key areas within Digital Marketing  

    Programme Schedule:

    MODULE 1 - Social Media Marketing MODULE 2 - SEO MODULE 3 - Understanding Google Analytics MODULE 4 - Online Display Advertising

     

    What you will learn:

    Module 1 will introduce participants to the latest changes and updates across the main social media platforms, with particular focus on TikTok and Instagram, before moving to a refresher module on the importance of keeping up to date with your SEO. Module 3, on Google Analytics, focuses on the key changes that have taken place in recent years, as well as some upcoming changes such as GA4 Finally, Module 4 will look at online display advertising, introducing some new content for participants and helping them gain a better understanding of how they can reach their audiences with relevant and targeted ad campaigns.  

    Trainers:

    Irish Times Training and their selection of Digital Marketing Experts Panel  

    Fee:

    Members €195 pp Non Members €250 pp  

    Booking:

    Book below. For more info, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626
  • Recap and Grow your Digital Skills

     

    Dates:

    Thursday 5th, 12th, 19th and 26th October Delivery:  4 x 3 hour sessions online (9.30am to 12.30pm)   Download Programme Outline here.  

    Course Overview:

    Designed for IHF Skillnet, and specifically for those who previously completed the IHF Skillnet Digital Marketing programme with Irish Times Training over the last 5+ years, this programme offers a recap across a number of the key areas within Digital Marketing  

    Programme Schedule:

    MODULE 1 - Social Media Marketing MODULE 2 - SEO MODULE 3 - Online Display Advertising MODULE 4 - Understanding Google Analytics

     

    What you will learn:

    Module 1 will introduce participants to the latest changes and updates across the main social media platforms, with particular focus on TikTok and Instagram, before moving to a refresher module on the importance of keeping up to date with your SEO. Module 3 will look at online display advertising, introducing some new content for participants and helping them gain a better understanding of how they can reach their audiences with relevant and targeted ad campaigns. Finally, Module 4, on Google Analytics, focuses on the key changes that have taken place in recent years, as well as some upcoming changes such as GA4  

    Trainers:

    Irish Times Training and their selection of Digital Marketing Experts Panel  

    Fee:

    Members €195 pp Non Members €250 pp  

    Booking:

    Book below. For more info, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626
  • LIVE, INTERACTIVE, ONLINE

    Dates:

    The programme will be delivered online over 12 weeks, every Wednesday morning (9:30am to 12:30pm) on the following dates: From 2nd February to 20th April 2022 (see brochure for a list of modules and dates). Download Programme Outline here.  

    Course Overview:

    The Diploma in Digital Marketing is designed to give you a greater understanding of online marketing and practical knowledge of  digital tools. It will equip you with up-to-date techniques and tools that can be used immediately. On completion, you will have a solid grounding in this field and be in a position to develop a comprehensive digital marketing strategy and implementation plan as well as manage campaigns for your company. Working with our trainers and supported by industry insights from the IHF Skillnet, the programme has been tailored specifically for marketing practitioners within the hospitality sector.  

    What did a previous participant think?

    "The course provided me with an update to my marketing degree and helped me to understand the various facets of digital marketing. I really enjoyed the variety of lecturers. It was great to get training from those who are experts in their various fields, providing for a completely different lecture, perspective and content each week."  

    Fee:

    Members €475.00 pp Non Members €595.00 pp  

    Booking:

    Apply now by emailing Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626 for more information

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